The Value Of Video Marketing For Businesses

There are quite a few business owners who are not as focused as they should be when it comes to marketing online and that is unfortunate. There is a lot of value to be had for those who are patient enough to focus on the details and get going down the right path. Those who are not calm are the ones who are going to lose out the most. Let’s take a glance at the value of video marketing and what it can do for you moving forward. It is this value that is going to blow you away.

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The leads that are going to be coming in will be targeted as they are getting a real gist of what is being sold to them through the video(s). Text is not able to do the same justice.

Appeals To Everyone

Videos simply appeal to more people as they want to see what is being sold to them and that is always important. It is going to make a real difference. For more video marketing tips visit

These are the main reasons why video marketing is a must at this point in time for those who want to get going down the right path.


Periscope Is An Incredibly Powerful Marketing Tool For Your Business

Periscope is the live streaming video service that was recently acquired by Twitter. From a social media perspective, this platform is growing at a tremendous rate. Smart businesses can get in on the action by using it to market their products or services. Here are some of the best ways I have found to use Periscope for marketing:

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* Live product demonstrations. People love to see how a particular product will benefit them before they buy it. What better way to show them than through a live demo?

* Instantly share breaking news. One of the downsides to writing about breaking news on your blog or website is that by the time people find it, the news has already happened. With Periscope, you can share breaking news in real-time while it is actually happening.

* Give viewers a behind-the-scenes look at your business. This kind of “insider” access can make them feel special, building customer loyalty as a result. You can also use these tips as well:

As you can see, Periscope can be a really powerful marketing tool for your business. It allows you to connect with your customers like never before, building strong bonds that will keep them coming back again and again.

The Importance Of Email Marketing On Facebook

If you do Facebook marketing, you are probably more focused upon getting people to like your page, and building up a following. One thing that you can do on Facebook which most people don’t understand is gather emails from the people that are following you. You can actually send out targeted campaigns to these individuals that will show up only on their Facebook page. This is a great way to target people that are simply following you, placing ads where they can see it on their newsfeed and take advantage of what you are selling.
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Why Email Marketing On Facebook Is Important

The primary reason that Facebook emails are so important is that these people have already chosen to follow you. All you have to do is connect with them through targeted advertising, and use their confidence in you to your advantage. They would not have liked your page unless you had something to offer, and by creating campaigns in this way, you can show advertisements directly in their newsfeed that will seem more like a post, but it is targeting them directly. Also be sure to read the strategies shown on

This simple strategy will help you generate a significant amount of traffic to the offers that you have for sale. Your simply using what Facebook provides, and their advertising network, to focus on a targeted audience.

Minimize Shopping Cart Abandonment Using These Tactics

You drive the targeted traffic to your site, they stick around and browse, and they even add items to their shopping carts. But when it comes to conversion rates after shopping carts have products already in them, it seems so difficult to close the deal. Customers absolutely love to go right up to the last step when shopping online without following through.

Fortunately, there are ways you can decrease the chances of customers abandoning their shopping carts. One very important step is to have all payment options clearly visible. Customers won’t always know every payment option you accept, and say for instance you accept Paypal Credit. This might convince a customer to click and buy with a new Paypal credit account.

Another thing you can do is to prevent customers from having to register in order to make a purchase. This irritates customers at times, and even if they’re fine with it, not having to register motivates customers to go ahead and follow through with the purchase. So be sure to read the following article to learn even more strategies:

Shipping options are also something you want to be up front about. Are you able to offer free shipping? This can help close the deal, but just having them clearly listed will help customers make a decision without abandoning ship.

The Best Tips For Increasing Webinar Attendees

As someone who has done quite a few webinars in my life I would like to talk about the best tips for increasing webinar attendees. It is the number one thing you need to think about. If you don’t have people coming to them they will not be as successful and that is really important if you are making money with your webinars.

The first thing I would do is make sure I had a good advertising campaign going for the webinar. This would allow as many people as possible know it is going on. The more people who know about it, the more people who will sign up. I have spent a lot of time on advertising and it has paid off. You can also visit to get great webinar presentation tips.

I also make sure that everything is working correctly for the webinar. If it isn’t and something goes wrong, the word could get out there and fewer people might want to come to it. Putting out that you can be trusted is important and it starts with how professional your work is whether it is about a website or a webinar. By keeping these things in mind someone can have a successful webinar too.